With over 25 years of experience, Pheinixx specializes in composing the artistic and graphic look of a brand. This involves her in graphic design, art direction, brand development and marketing: and has worked with such international brands as Julien Macdonald and Roberto Cavalli, and here in Canada with GustoTV, Warner Bros. Music, Fashion’s Night Out, Mastercard Stylicity, TFI’s New Labels, and chef’s Rob Rossi, Rob Rainford and the spice goddess Bal Arneson.Pheinixx has designed layouts and graphic materials for Vogue, Elle, InStyle, GQ and W in Italy, Russia, China and Korea.
The daughter of a painter and fashion designer, Pheinixx grew up with a pencil or camera in her hand at all times. She studied design and advertising where she won awards for media, copy writing and graphic design. Pheinixx was also one of the finalists in Marketing Magazine’s Creative Face Off.
Pheinixx continues to build brands through strategy and design while leading the Graphic Design & Interactive Media programs at Toronto Film School.